Cessnock toyota

For this project Beautiful Motion Pictures teamed up with Cessnock Toyota to produce a dynamic piece of content that showed off the advantages of purchasing a car from the team at Cessnock Toyota.

THE PROJECT
Cessnock Toyota was first established in 1953 and over that time has earned a well-deserved reputation for outstanding customer service. They are a family owned business that is proud to be part of the local community. Many of their staff members are from the local community with the vast majority having provided over 10 years' service to the company as they enjoy the environment, and this shows in their work ethic. Cessnock Toyota wanted to produce a film that showed to anyone that comes across their website and social channels just how far above and beyond they as a team are willing to go to help the customer out.

PROCESS
This project was a massive collaborative effort between both parties. And the narrative story-line interwoven in the film was a carefully planned and thought out to show rather than just tell people how good they are. This required a lot of careful planning to successfully bring together 3 interviews and 6 different locations all in one day of shooting. To help reinforce the message of Cessnock Toyota former NBN news reader and local personality Mike Rabbitt, was used to be the face of the video. Someone with his standing and stature within the Newcastle and Hunter Valley community gave the message being portrayed by Cessnock Toyota instant credibility. 

FINAL PRODUCT
In the end this video is a culmination of the dedication shown to this job by both parties. In under 3mins the film is able to show you why Cessnock Toyota should be the place to go for your next vehicle purchase. The video is currently being used as a first point of contact on their website ( www.cessnocktoyota.com.au ) and on their social media channels ( www.facebook.com/cessnocktoyota ) and it currently has over 20,000 views.

Client: Cessnock Toyota
Media Agency: Beautiful Motion Pictures
Camera Operators: Stephen Roberts & Adam Khamis
Edit by: Stephen Roberts